959NINEFIVENINE will present the AW24|25 collection at Pitti Immagine Uomo 105 edition | Padiglione Cavaniglia | booth 116
which will take place in Florence from 9 to 12 January at the Fortezza da Basso.
PittiTime is the theme of Pitti Immagine’s winter fairs. Perceived, intuited, tangible, virtual, fleeting, ungraspable: time is not something that flows uniformly from the past to the future, as strictly measured by clocks. It accelerates, it decelerates, always seeking its rhythm. “There is no single time common to all places; nor is there even a single time at any one place,” it’s the teaching of Carlo Rovelli, a theoretical physicist and author of ‘The Order of Time’, a treatise that inspired Liliana Cavani for the film of the same name.
Time is also a reflection of our era. “Today, new technologies keep us balanced between the real and the virtual. Time and space can be stretched in a referral between reality and representation, the universe and the metaverse, human and artificial intelligence. At the center of all this is also our personal relationship with this time, which the pandemic has definitely changed, initiating a deep process of transformation,” explained creative director Angelo Figus.
“Thinking about our January edition, nothing captures the essence of Pitti Uomo more vividly than the rhythmic sweep of time. Like clockwork, each season arrives to suggest, showcase, contrast, anticipate, and innovate,” comments Agostino Poletto, general director of Pitti Immagine.” ”Fashion also mirrors the passage of time, speeding up its collections into syncopated sequences of capsules, eventually finding its groove in timeless designs. It defines the quiet luxury of enduring garments in the constant pursuit of a heritage identity as a sign of continuity. This journey is a constant to-and-fro, revisiting ideas and inspirations that once seemed unlikely to come back, in a world where traditional seasons are fading and shifting our points of reference.”
So let’s sync up our clocks; the countdown has begun. It’s PittiTime!
DYNAMIC ATTITUDE
The passion for a dynamic lifestyle motivates those who wear Dynamic Attitude’s collections. Here are the reference brands that can blend sportswear and streetwear into their collections. Freedom and comfort become a daily mantra, translated into elegant designs, contaminated by vintage references but also innovative and energetic, with a technological soul.
