959NINEFIVENINE will present the AW25 collection at Pitti Immagine Uomo, 107th edition | Sala delle Nazioni | booth B15 | SUPERSTYLING
which will take place in Florence from 14 to 17 January 2025 at the Fortezza da Basso.
The winter edition of Pitti Uomo, number 107, will be held at Florence’s Fortezza da Basso from January 14 to 17, 2025. During these days, as if in a grand showcase, the spotlight will shine on the Fall/Winter 2025 collections from almost 790 brands, of which 45% are international.
Pitti Uomo is a journey into the world of menswear and its ongoing evolution, a stage for showcasing
new ideas, trends, and collaborative projects through an exhibition path divided into five sections
(Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and I Go Out), and a curated
calendar of special events, offering a comprehensive look at the many facets of men’s fashion.
“Fashion is going through a complex phase of transition,” says Raffaello Napoleone, CEO of Pitti
Immagine, “and here at Pitti Immagine, we can’t just stand by and watch. We need to interpret this
change, translating it into market decisions and communication strategies, even if it means taking
risks. For instance, we’ve pushed more than ever before on mixing product categories, boldly
blending fashion and lifestyle. We’ve also chosen to focus special attention on running culture,
viewing it as a phenomenon that fosters an ideal community beyond mere consumption, a model that
could inspire similar projects driven by emerging trends likely to make a lasting mark. Equally exciting
is the space we’ve dedicated to international collaborations led by other promotional organizations: it’s
a unique feature of the show, allowing us to explore, select, and catalog the most significant
developments in the fashion world.”
SUPERSTYLING
Exploring new dimensions of style, with a talent for anticipating trends. The focus is on bold aesthetic choices, backed by tailoring expertise that continuously adapts to change. This space is designed to capture emerging moods and reflect the diversity of expressive needs. An international selection of highly creative collections, notable for their genderless cuts and seasonless appeal.
