959 NINEFIVENINE will present the SS 2024 collection at Pitti Immagine Uomo 104 edition
which will take place in Florence from 13 to 16 June at the Fortezza da Basso. Pitti Uomo is the kickoff of the new season, the junction point for new talents, the “must showcase” for big brands and the stage for once-in-a- lifetime – or season – events. It is a Pitti Immagine production, and in four days will present a thoughtful and sensible overview of what is happening on the world’s main fashion scenes: the most interesting designers, emerging brands, special projects staged by big names which, between fashion, artistic expression, and multimedia productions, turn the spotlights onto Florence.
A dynamic and fluid path along the Fortezza grounds, that is never taken for granted because it is studded with unusual concepts and crossover offerings that speak to the markets’ new needs and demands.
“People want to come back to Florence and meet. That is what we perceived during the months that we were working on this new edition of Pitti Uomo. Our event always garners more appeal, even at a time that is definitely not easy for the fashion industry. And, it is always chosen and rewarded as the not-to-miss setting for earning recognition and meeting one’s international clients,” said Raffaello Napoleone, CEO of Pitti Immagine.
The quest for new style canons that anticipate trends. Aesthetic choices that go beyond the usual, supported by sartorial skills and a constantly changing outlook that can detect new identities and respond to today’s multiple expressive needs. The Arsenale and the Sala delle Nazioni will showcase a selection of high- creativity-content international brands that by conducting style research and studying materials are becoming even more recognizable with their genderless lines and cross-season offerings.